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The norms of marketing have undergone a radical shift. No longer do you have to take out ads in newspapers or paste flyers all over town to attract consumers. Times have changed and social media has become the main marketing platform for small businesses. Given the fact that even large-scale corporations rely on Facebook and Twitter to attract customers, using social media is a must for entrepreneurs of small businesses. Let’s see how you can go about doing it. 

1.Be Real, Be Genuine, Be Authentic, Be Yourself 
Social media networking has become a surrogate for meeting new people. That is what people sign up for on Facebook and MySpace. They want to get to know the person behind the business rather than the business itself. Use your Facebook page or Twitter feed to show yourself to your potential customers. Though you may throw in a tidbit about your business and what you offer, the communication should be about what you like as a person, not as an entrepreneur.

2. Devote Time, Energy and Resources to ‘A’ Social Network 
Jack of all trades, master of none, today’s cutthroat business environment doesn’t give you the luxury to be one. In this day and age, any effort you put in has to show results, and quickly. Often you will notice a small business dabbling in various social networks. Rather than trying to gain a foothold in half a dozen websites, devote your time, energy and resources to one. Concentrated and dedicated efforts produce quick results.

3. Beat the Panda with Viral Videos 
Google’s Panda updates keep making life difficult for SEO experts. There is a way around it for small businesses. Instead of relying on written content, give videos a chance. Many businesses are producing videos related to what they offer and posting them on YouTube and social networks to target new clients.

4. Loosen the Purse Strings for Social Media Design 
You shouldn't compromise on the design of your social media pages. Every page you have, whether it’s on Facebook, Twitter, Google+ or any other social network, should be designed by a professional. Hire an expert social media designer to do the job for you.

5. Generate Leads through Give-and-Take 
Offer fans on your social media pages something valuable in return for them promoting your business. For instance, you can offer a special discount to any person who generates 10 leads for your business and so on.

6. Monitor the Progress 
Simply creating a social media page and optimizing it for your customers isn't enough. You have to monitor the progress you are making as well. Make sure you keep an eye on the traffic your social media pages are generating and how many of them are actually converting into customers. Judging the efficacy of your social media campaign is important to justify the effort you put in.

7. Content is the King 
Last, but not the least, content is the king. Regardless of what marketers tell you, people are impressed by genuine, good quality content. This is one area you should never compromise on. You can drive potential customers away by being verbose and boring. Oh, and don’t forget to put a call to action on your social media pages!